The world according to Joseph Dirand is a black and white tale: with timeless elegance and sharply contrasting lines, it echoes the influence of his photographer father. Passionate about the 1930s, the interiors he designs resonate with an element from the past: for Maison Balmain in Paris, he embraced the Mallet-Stevens* building where the couturier stayed and turned it back into life. There, he « superimposed an abstract composition and the reflection of a classical form ». The genius behind the acclaimed interiors of modernist restaurant Monsieur Bleu, hotels for Grupo Habitat, the Rosenblum Collection and many upscale fashion boutiques, Dirand always pays tribute to the modernist bones of the projects he takes on: “I do in-depth research, buy fittings and mouldings from the period to create a framework that conveys a form of truth, avoids anachronisms,” Dirand explains. “I don’t want volumes and objects that are there just to be beautiful: beauty fades away quickly, but how it fits into the context is what people recall”.
Recently, Dirand revamped a Parisian classic: a 1932 quintessential brasserie set inside an historic Beaux-Arts railway station in Paris 16th district. Inside, symmetrical mirrors, cylindrical light fixtures, brass rimed black palm-wood bistro tables and geometric-patterned tile-floor reinterpret Art Deco lines with a twist. Once seated, a French Riviera flair seems to float in the air…
Clara Le Fort
* Robert Mallet-Stevens was the architect behind the opening of two Bally stores, one in Paris in 1929, and the other in Lyon in 1934.
4 Place Tattegrain, 75116 Paris