Slow is Fast
October 1, 2022

Hotel Series, The Great Outdoors, Gestalten

In Switzerland, Norway or Canada, living outdoors comes with style! Exceptional architecture and vistas, quality gear in elegant colours and creative design… Today, successful outdoor and lifestyle entrepreneurs are aesthetically imagining new ways of venturing out into the wild. “Catering to modern globetrotters, these innovators are rethinking the ways in which the fundamental challenges posed by the wilderness meet the aesthetic needs of design-literate adventurers”, editor Sven Ehman explains. “Do not follow where the path may lead. Go instead where there is no path and leave a trail”, as once said famed American poet, essayist and philosopher Ralph Waldo Emerson.

Today, more than ever, everyone can be an adventurer, like in the old days… camping in the northern tip of Norway, setting up a luxury tented camp in the middle of Africa, biking across the Himalayas, surfing the wildest waves in remote beaches or building up Tree Tents, the possibilities are endless. Exploring the New Frontiers of the world, these outsiders all strongly relate to the great adventurers of Swiss pioneers, climbers and alpinists that scouted the then unknown Alps…

By Clara Le Fort

The Outsiders – New Outdoor Creativity
Products, brands, and ideas that capture the evolving ethos of today’s outdoor and lifestyle entrepreneurs.
By Jeffrey Bowman, Sven Ehmann, Robert Klanten Sven Ehmann, Robert Klanten