RUPTURE

MAGAZINE

Slow is Fast
November 20, 2018

Designer Of The Day: Luc Lejeune

www.noordesign.net

After spending a very entrepreneurial decade in Saigon; in the design, manufacture and export of furniture, and the restoration business (working for brands like Nguyen Brothers, Design Temple, Temple Club, Warda, and many more) Luc Lejeune felt that there was a need for a design agency on the booming Vietnamese market. Then, his projects took Luke and his agency (Noor design) around the world: London and Kathmandu, Mauritius and the Maldives, Dubai and Cambodia… Luc’s work has been the subject of several features in international magazines and journals.

 

1/ Can you introduce yourself?
I am a finder of solutions. I work in order to answer quickly to my clients, for example, I try to meet my clients’ expectations in my design projects, help them finding THE product, the piece of furniture that they really need, that will give a soul to the project, I try to find forgotten references, to get the right people in touch. I help settle conflicts.

2/ How do you define design?
Design to me is the outcome, the formalization, the implementation of a good and original idea. It is something personal; the result of an intellectual journey or aesthetic approach with a practical purpose.

3/ Must design necessarily be functional?
I do not remember who said that what is beautiful does not have to be useful, but for me, design’s primary function is to answer in a practical, aesthetic and thoughtful way a need. I also strongly believe that design makes life more beautiful. But not the accumulation of design (design for design) or fad design.

4/ What do you dream of designing?
A nice little hotel in Saigon. Or anywhere else, actually.

5/ Your next project?
A nice little hotel in Saigon, insha’Allah.